Beyond Attention Spans: The Future of Business Storytelling
Charlotte Kemp Overview
This session will unpack how business storytelling must evolve to remain effective and impactful. We’ll explore how to communicate meaningfully across digital platforms, balance human and AI-generated narratives, and craft stories that cut through noise to connect with emotion and purpose. Whether you’re leading teams, marketing a message, or shaping culture, this session will equip you with the tools to tell stories that matter and move people to act.
Why you should Attend
- You might be speaking but are they still listening?
- When audiences are overwhelmed and distracted, even the most important messages can vanish in the noise
- What if your story never reaches its destination-or worse, it gets rewritten by the algorithm?
- This session helps you master the craft of future-facing storytelling: strategic, engaging, and impossible to ignore
Areas Covered in the Session
- The Science of Attention in a Distracted World
- Understand how people process and engage with stories in today’s hyperconnected landscape
- Balancing AI Tools and Human Creativity
- Explore how to use AI to enhance storytelling-without losing authenticity or originality
- Narrative Architecture for Modern Audiences
- Learn updated frameworks for structuring stories that are digestible, impactful, and memorable
- Emotion, Empathy, and Story Impact
- Discover how to tap into emotional drivers to make your stories resonate on a deeper level
- Strategic Storytelling in Business
- Apply storytelling to influence stakeholders, drive change, and shape organisational culture
Key Outcomes
- Learn how to tell relevant, engaging stories in a short-attention-span world
- Integrate AI tools to support but not dilute your storytelling voice
- Craft purposeful stories that drive strategic outcomes and human connection
Who Will Benefit
- Leaders and Executives
- Communication and Marketing Professionals
- Team Managers and HR Leaders
- Sales and Business Development Teams
- Public Speakers, Trainers, and Consultants
- Brand Strategists and Content Creators
Speaker Profile
Charlotte Kemp is a futurist keynote speaker, author, and executive coach, specializing in strategic foresight and futures thinking. With an early career in financial services, Charlotte understands the complexities of banking, risk, and compliance-insights that now inform her work in helping leaders navigate uncertainty and prepare for emerging disruptions.
As the Past President of the Global Speakers Federation and an active member of the Association of Professional Futurists, Charlotte has worked with business leaders across industries to develop future-fit strategies. She is the author of multiple books, including Futures Alchemist, which introduces a practical framework for thinking about the future.
Charlotte’s approach combines scenario planning, ethical foresight, and strategic innovation, equipping executives and teams with the tools to anticipate industry shifts, manage risk, and seize opportunities. Her engaging style and deep expertise make complex futures concepts accessible and actionable.