Employee Advocacy on LinkedIn: How the whole Team can Support your Company's Message
Pauliina Rasi Overview:
Company pages and profiles re a rising trend on LinkedIn, driving more and more businesses to open their business accounts and creating content for them. However, getting visibility for company pages is hard in the world, where personal brands and connections flourish.
In this webinar, you’ll learn about the most effective visibility strategy: Employee advocacy. When the whole team and company align to support the company account, organic visibility increases and creates a virtuous cycle of engagement and efficacy.
The training approaches the situation from both the company’s and employees’ point of view, providing the participants with actionable strategies that benefit both parties.
Why you should Attend:
More and more companies reach their target audiences via LinkedIn, but getting visibility for a business page is hard. Learn to leverage the latest strategies in employee advocacy to build loyal following in an authentic way.
Areas Covered in the Session:
What is employee advocacy on LinkedIn
- Understanding LinkedIn landscape: How to stand out as a business
- Differences between personal and company profiles and how to make the most of both
Strategies for ambitious professionals
- Sharing company content and business posts as a way to build an aligned personal brand
- Best practices for writing about work in a personable way
Strategies for teams
- Engaging teams to support the company’s vision
- How to engage busy team members to post company content?
Observations & Questions
Who Will Benefit:
The webinar is the perfect fit for communications teams as well as teams across organisations who want to build their personal profile while putting their employer at the centre. It provides actionable insights for managers and individual contributors looking to speak about their work in an engaging and authentic, yet strategic, manner.
Speaker Profile
Pauliina Rasi an independent copywriter, communications consultant, and founder of Pauliina Rasi Communications. With 20 years of experience as a journalist and communications professional, she helps teams, projects and professionals with mighty missions to take their success to the next level.
Her super skills include breaking theory into actionable pieces so that her audience always leaves her workshops and events inspired and with a lot of ideas they can’t wait to put into action. Her workshops cover, among other themes, building thought leadership through online content and visibility strategies for ambitious professionals.
Pauliina is passionate about helping professionals and businesses alike to turn their vision of a better world into reality and she harnesses her passion for communication and her expertise in journalism and public relations to make that happen.
Here’s what Pauliina’s workshop participants say about her training sessions:
“Pauliina’s workshop was super good - a really catchy and coherent presentation to encourage one to take the next steps on Linkedin.”
“Workshop with Paulina is a wonderful combination of learning and applying those learnings right away. That is particularly helpful for me, as otherwise I often listen to very interesting things in training but never take the time to apply all the tips.”
“Pauliina cuts to the chase of complex issues and comes up with many paths forward!”