LinkedIn for Leaders: Building a Successful Personal Brand
Pauliina Rasi Overview:
Linkedin features one billion users, making it the biggest networking and visibility platform for professionals. However, only a fraction of them use the platform actively, making it a wonderful place for people serious about their careers to stand out and get in front of the right people.
For busy leaders, though, finding time to comb through YouTube tutorials on how to make the most of LinkedIn, is often out of the question. In this practical training, we’ll identify easy steps to take to make the most of this favourite platform to boost your and your orgnaisation’s visibility.
Why you should Attend:
LinkedIn is a powerful tool for professionals and organisations to build a presence and following online. But it’s easy to get lost among the countless features and algorithm changes on the platforms. Simplify your LinkedIn success by following these simple rules.
Areas Covered in the Session:
- Why does LinkedIn matter?
- The importance of a well-rounded LinkedIn profile for ambitious professionals: Why should you update your profile and publish content regularly?
- Different strategies to build LinkedIn visibility
- Areas of LinkedIn Success
- Profile: How improving your profile improves your chances of success?
- Active content creation: What kind of content to create to generate traction?
- Engagement strategies: How active engagement supports your efforts - easily and quickly?
- Thought leadership building: Become a sought-after expert through your LinkedIn efforts.
- Questions & Answers
Who Will Benefit:
- Communications Professionals, Communications Leads
- HR and Capacity-building Professionals
- Career Consultants
Speaker Profile
Pauliina Rasi an independent copywriter, communications consultant, and founder of Pauliina Rasi Communications. With 20 years of experience as a journalist and communications professional, she helps teams, projects and professionals with mighty missions to take their success to the next level.
Her super skills include breaking theory into actionable pieces so that her audience always leaves her workshops and events inspired and with a lot of ideas they can’t wait to put into action. Her workshops cover, among other themes, building thought leadership through online content and visibility strategies for ambitious professionals.
Pauliina is passionate about helping professionals and businesses alike to turn their vision of a better world into reality and she harnesses her passion for communication and her expertise in journalism and public relations to make that happen.
Here’s what Pauliina’s workshop participants say about her training sessions:
“Pauliina’s workshop was super good - a really catchy and coherent presentation to encourage one to take the next steps on Linkedin.”
“Workshop with Paulina is a wonderful combination of learning and applying those learnings right away. That is particularly helpful for me, as otherwise I often listen to very interesting things in training but never take the time to apply all the tips.”
“Pauliina cuts to the chase of complex issues and comes up with many paths forward!”